Back in the day, Rockstar Games went all out for their games. 25 years ago, they shut down Times Square just to get one photo done right.
It was for the cover of Midnight Club: Street Racing. The move showed how serious Rockstar was about their game’s vibe.
Shutting down such a busy spot like Times Square isn’t easy. But Rockstar managed to lock it down for one whole night.
They needed a clean shot of fast cars, neon lights, and that classic New York energy. The result became one of the most iconic early 2000s game covers.
Fans now see it as a moment that defined Rockstar’s fearless style. It also shows how deep their roots in street racing went before GTA took over.
Even 25 years later, the legendary photo shoot still feels wild—and very Rockstar.